Snowboarding Simplified.
Step On –
Introducing snowboarding’s next evolution on Burton.com
When our product teams decided to go against the grain, revisiting a product that has failed many times in the past, we brought it to life through a best-in-class digital experience that allowed users to dive into the tech and story behind Burton’s new boot/binding system.
Looping videos, animations, parallax scrolling and supporting blog content – this experience page had it all. Designed with a mobile first mindset the functionality remained seamless across all device sizes. In the end, product was sold through within weeks and snowboarders across the globe continue to choose Step On as their boot/binding system of choice.
A fully immersive scrolling experience
Our team worked closely with 3-D artists, motion animators and our development team to highlight the technical details and components of the Step On boot and binding system. As users scrolled the page, the would see how the boot and bindings interact with each other with corresponding key callouts.
Optimized across all device sizes.
Creative Support: Andrew Lakata, Matt Plays, Evan Rose, David Pfluger, Evan Litsios, Mark Cernoisa, Alex Adrian.