Who are we without snowboarding? –

Finding connection through the love of snowboarding.

Burton snowboards are more than just shapes and materials – these boards have helped carveout life paths. This campaign highlighted the emotional connection to snowboarding that so many share through a group of athletes, employees and ambassadors.

Rather than focusing on specific products, we pulled back the curtain and share real stories from a wide group of riders around their passion for snowboarding and connection to Burton boards.

The result was a full 360º support campaign, led by video and supported by all channels that invited customers and users into the brand.

Creative Support: David Pfluger, Jenna Smith, Colleen Wade, Liam O’neil, Brenna Paulsen, Alex Adrian & Cory Sweitzer.

Photographers & Filmers: Blotto, Jesse Dawson, Gabe L’Heureux, Justin Eeles & Alex Adrian.